THE POSTER

- Formative (form)

. can be represented only with text

. in the formative poster the image has more importance than the text

. the message must be expressed clearly and only be supported by the text

. used to promote healthy lifestyle habits, confidence, safety, etc ... or

   to raise awareness of how it should be not to use the cell phone to the car,

   hygienic habits.

. must generate great IMPACT

. Elements: Physical or psychological

. a good poster is the one that draws attention spontaneously independently

  of the will of the observer.

. physical elements: color, text, image, composition, size and format.

. the image must be the synthesis that summarizes the minimal idea of

  ​ ​graphic expression

. the geometric figures are simple and do not require much effort to the

   observer

. drawings: realistic, caricatured, stylized.

- Informative (inform)

. induces direct action

. large text readable remotely (only essential information)

. not lose the main idea that is intended to transmit